Social Networks, market segmentation in real time

Social Networks, market segmentation in real time

In a New York Times article dated October 31. called "computing 2016: What won't be possible?"

But with the rise of the Internet, social networks and technology networks are becoming inextricably linked, so that behavior in social networks can be tracked on a scale never before possible.

“We’re really witnessing a revolution in measurement,” Dr. Kleinberg said.

The new social-and-technology networks that can be studied include e-mail patterns, buying recommendations on commercial Web sites like Amazon, messages and postings on community sites like MySpace and Facebook, and the diffusion of news, opinions, fads, urban myths, products and services over the Internet. Why do some online communities thrive, while others decline and perish? What forces or characteristics determine success? Can they be captured in a computing algorithm?

Social networking research promises a rich trove for marketers and politicians, as well as sociologists, economists, anthropologists, psychologists and educators.

For marketers, this is fascinating. Some day, when we are able to see buying patterns in real time through social network analysis, marketing will be performed the same way as a weather forecast. The implications in politics is also amazing. I wonder why so few global companies actually invest part of their marketing and R&D budget in trying to understand those things.

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PROBLOGGER Darren Rowse BLOG NETWORKS SOCIAL BOOKMARKING SITES DIGG LINKS

PROBLOGGER Darren Rowse BLOG NETWORKS SOCIAL BOOKMARKING SITES DIGG LINKS

I HAVE BEEN A REGULAR READER OF PROBLOGGER BY DARREN ROWSE FOR OVER AN YEAR NOW BUT FROM TIME TO TIME I FELT EVERYTHING IS NOT AS SIMPLE AS DARREN HAS WRITTEN OR IS QUITE DIFFERENT BUT I ALWAYS THOUGHT THIS MIGHT BE A DIFFERENCE OF OPINION AND OTHERWISE PROBLOGGER BLOG BY DARREN ROWSE IS QUITE A GOOD ONE.

BUT IT WAS AFTER SOME TIME I HAD REALIZED THE IMPORTANCE OF BLOG NETWORKS LIKE DIGG AND NETSCAPE AND ALSO OF SOCIAL BOOKMARKING SITES ETC AND WAS ADDING MY POSTS TO DIGG I REALIZED THERE WERE AT LEAST THREE ACCOUNTS OF DARREN OR OF HIS EMPLOYEES ETC IN DIGG AND WAS QUITE SURPRISED AS DARREN USE TO GENERALLY WRITE AGAINST BLOG NETWORKS-THAT THEY ARE OF LITTLE USE ETC.

THOUGH I DIGESTED THIS AND MOVED ON I WAS IN FOR A SHOCK WHEN I FOUND PROBLOGGER DARREN HAD ACCOUNTS IN INDIAN BLOG NETWORK INDIANPAD AS WELL AND HE HAD WRITTEN ON ONE OF HIS POSTS THAT DON'T SPEND TOO MUCH TIME ON BLOG NETWORKS.

ITS NOT ONLY DARREN ROWSE BUT ALSO A LOT OF OTHER SO CALLED A LIST BLOGGERS LIKE AMIT OF DIGITAL INSPIRATION WHO WRITE AGAINST BLOG NETWORKS BUT THEMSELVES USE THEM.

ONE OF THE POSSIBLE REASONS FOR SUCH A THING MIGHT BE THE BIG BLOGGERS REALIZE THAT NEW BLOGGERS WHO CAN WRITE GOOD CONTENT AND ALSO KNOW IMPORTANCE OF BLOG NETWORKS COULD GIVE THEM TOUGH COMPETITION AND HENCE WANT TO CREATE AN IMPRESSION THAT BLOG NETWORKS ARE OF LITTLE IMPORTANCE AND CONTINUE THEIR DOMINANCE.

OTHER THINGS I HAVE NOTICED ABOUT SO CALLED A LIST BLOGGERS IN RECENT TIMES IS THAT THEY ARE LINKING MORE OFTEN TO EACH OTHER AND A GREATER DEGREE OF UNDERSTANDING BETWEEN THEM LIKE WRITING ABOUT EACH OTHER,SHARING CONTENT,USING SIMILAR KEYWORDS ETC.

ALL THIS SEEMS TO BE A RESULT OF THE FEAR IN THE MINDS OF BIG BLOGGERS AS A RESULT OF GROWING IMPORTANCE OF BLOG NETWORKS, SOCIAL BOOKMARKING SITES,BLOG COMMUNITIES AND DIRECTORIES.